Commonwealth Games 2010 Delhi

The Commonwealth Games 2010 Delhi is less than a month away and city and her citizens are getting ready to greet the visiting multitudes into their city. Curiosity and anticipation about the Games is at its peak. The Image & Look FA of the OC is all set to feed this curiosity and anticipation by dressing up the city and the venues in the colours and designs of the Delhi 2010 Games.

World over, identities or logos and designs for international sports events resonate with local culture and art of the host city. The logo of the Delhi 2010 Games is inspired by the Ashoka Chakra, our national symbol of freedom, unity and power. The Delhi Games logo spirals upwards, representing the growth of India into a proud, vibrant nation, her journey from tradition to modernity, her economic transformation into a superpower and her capability to host a memorable Commonwealth Games.

"While designing the ‘Look' for the Delhi 2010 Games, we have tried to juxtapose the traditional forms and patterns, which are exclusively ‘India' with some modern art forms. Traditional patterns such as jaali, ambi and rangoli share space with contemporary and digital flows and weaves, giving the program an interesting and exclusive look", said Sangeeta Welinkar, ADG, Image & Look, Organising Committee Commonwealth Games 2010 Delhi.

The design of the XIX Commonwealth Games is inspired by the city of Delhi itself; the awe-inspiring landmarks, the grand celebrations, her energy, vitality and big heart.

Graphic illustrations of historical monuments and sport silhouettes have also been specially created to add depth to the design.

The tagline, ‘Come Out and Play' is an invitation to everyone involved with the Games to participate in whichever way they can, in the true spirit of sportsmanship. It also calls the people of India, especially Delhi, to come out in support of the Games and play the perfect hosts to the visitors.

The colour palette combines the distinctive colours of the Delhi 2010 (purple, green & pink) with the official colours of the Commonwealth Games (blue, red & yellow).

The colour green signifies life, energy and high spirits and also represents the fact that Delhi 2010 will be the first-ever Green Commonwealth Games. Purple combines with the stable and calming aspects of blue and the mystical qualities of pink. Red, Yellow and Blue are the Commonwealth Games colours, representing the ‘Trinity of Values' - Humanity, Equality and Destiny.

The Delhi 2010 pictograms are inspired by the graphic and simple ‘Sanjhi', a paper cutting and stencil art form from Uttar Pradesh in India, used to tell stories.

Shera, the mascot, is the face of the Delhi 2010 Games. He is omnipresent, energising the city and exhorting everyone to make the Games a grand success and to ‘come out and play'. He is also a reminder of the depleting numbers of his species and the fragile environment he lives in and our responsibility towards the protection of his race and his ecosystem.

The Delhi 2010 ‘look' is a unique combination of these designs and graphic elements, culminating into a visual explosion, creating a vibrant brand that will generate excitement and anticipation for the Delhi 2010 Games.
The Look of the Games will manifest itself in the city on flags, bridge panels, bus Q shelters, hoardings, public utilities, view cutters etc. Stakeholders of the Games such as Delhi Government, MCD, NDMC, PWD, DTC etc are working hand in hand with the OC to brand the city in the colours of the Games.

In competition venues, the precinct and Field of Play (FOP) will be branded. Branding in the FOP is guided by strict rules set by the International Federations, driven by the sport itself and has been planned and approved by International & National Sports Federations. Image & Look has worked with the Sport FA to try and brand all sport equipments with Delhi 2010 brand.

Athletes will first be exposed to the Delhi 2010 look at the new T3 terminal at the airport, which will vibrantly reflect the host city and the XIX Commonwealth Games.

The Games Village is called ‘Khel Gram', is the showpiece of the Delhi 2010 Games and is slated to be one of the best ever in international sports events. It is a home away from home for athletes and we have tried to give it an effervescent and exciting look to generate a buoyant mood in its residents. Indian art forms like Madhubani, Gond, Warli and Sanjhi, have been used to differentiate the four residential zones. The international zone, training areas etc have also been branded with a special look.

Image & Look has been working consistently with all FAs to provide design solutions for all their requirements and has also designed the Victory Medals, lanyards, certificates, Commemorative Medal, Accreditation Cards, Uniforms, Value programs, invitation cars, manuals, tickets etc

India's vibrant and varied cultural collage will be on view during Commonwealth Games Delhi 2010, truly reflecting the spirit of India.